Valley Center Business Association was established June 1, 2019.
2024-2025 Term
EXECUTIVE TEAM
Joshua Sibelius, President
Advertising Manager, Valley Roadrunner
Vice President, Roadrunner Publications, Inc.
Diane Arnold, Vice President
Licensed Broker, Medicare Health Plans
LaVonne Norwood – Secretary
Owner, Armor Fabrication & Fence
Justin Salter – Treasurer
Owner, Roadrunner Publications, Inc.
Jeanna Hughes, Immediate Past President
Owner, Serendipity Hair Studio
DIRECTORS
Craig Adams
Valley Center Kiwanis Club
Past VCPUSD President
Jim Davidson
Fire Marshal / Division Chief
VC Fire Protection District
Laurie Gonzales
Council Member, Rincon Tribe
Kelly Hernandez
Owner, Air Crafts Heating & Air Conditioning
Krista Hubbard
Principal Broker, Divine Fog Realty
Dori Rattray
Creative Director, The Country Trader
Vice Chair, Valley Center Community Planning Group
ADVISORS
Faith Much
Financial Advisor, Edward Jones
ADMINISTRATOR
Abby Zander
